Kane Rowlingson

With the 2016 Tour de France fast approaching Rhino med approached us to create an inspiring visual piece that captures the struggles and success of one of cycling's biggest stars Chris Froome. With some fairly open creative reign we created this, a fast moving  dream-like motion graphics piece that utiliizes a mash of different techniques such as live action footage, 2d animation, 3D animation, Double Exposure and quick cut editing that makes you feel like your on a race to the finishing line to score your own yellow jersey.

This project was created at Jumbla in collaboration with myself and creative director Oz Smith.