Kane Rowlingson Kane Rowlingson

I had a blast Art Directing this augmented reality project for Bonds with the team at Buck, 

The first step for Bonds’ “SnooZoo” campaign was to design the characters. We knew they had to be a cute and friendly bunch so that kids were instantly charmed, which meant there was careful consideration about the details that went into each of them.

We were mindful of creating something that pushed all of Bonds’ buttons, not just the aesthetic ones. The goal was to design something visually appealing for all ages, but also a product that was carefully optimized to perform elegantly and smoothly on the chosen technology platform.

To achieve this, we had to limit the size of the app and the number of polygons we used. We designed characters out of simple, primitive shapes and used textures and patterns to add details.

 

Executive Creative Director

Gareth O'Brien

Executive Producer

Erica Ford

Art Director

Kane Rowlingson

Producer

Holly Dyroff

Jordan Howes

Storyboard

Glen Miralles

James Boorman

Lara Lee

Scarlett Starling

Design

Glen Miralles

James Boorman

Kane Rowlingson

Lara Lee

Scarlett Starling

3D Supervisor

Elijah Akouri

3D Lead

Tim Krakowiak

Modeling

Bryce Pemberton

Tim Krakowiak

Look Development

Albert Lee

Bryce Pemberton

Rigging

Bryce Pemberton

Ernesto Ruiz Velasco

Jordan Levitt

Juan Carlos Barraza Mendoza

Lighting

Bryce Pemberton

Compositing

Bryce Pemberton

Chuong Vu

Corin Sadlier

3D Character Animation

Josh Baum

Lawrence Wong

Creative Technology Leads

Charlie Whitney

Kirin Robinson

Creative Technology

Justin Taylor

Richard Eakin