I had a blast Art Directing this augmented reality project for Bonds with the team at Buck,
The first step for Bonds’ “SnooZoo” campaign was to design the characters. We knew they had to be a cute and friendly bunch so that kids were instantly charmed, which meant there was careful consideration about the details that went into each of them.
We were mindful of creating something that pushed all of Bonds’ buttons, not just the aesthetic ones. The goal was to design something visually appealing for all ages, but also a product that was carefully optimized to perform elegantly and smoothly on the chosen technology platform.
To achieve this, we had to limit the size of the app and the number of polygons we used. We designed characters out of simple, primitive shapes and used textures and patterns to add details.
Executive Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Art Director
Kane Rowlingson
Producer
Holly Dyroff
Jordan Howes
Storyboard
Glen Miralles
James Boorman
Lara Lee
Scarlett Starling
Design
Glen Miralles
James Boorman
Kane Rowlingson
Lara Lee
Scarlett Starling
3D Supervisor
Elijah Akouri
3D Lead
Tim Krakowiak
Modeling
Bryce Pemberton
Tim Krakowiak
Look Development
Albert Lee
Bryce Pemberton
Rigging
Bryce Pemberton
Ernesto Ruiz Velasco
Jordan Levitt
Juan Carlos Barraza Mendoza
Lighting
Bryce Pemberton
Compositing
Bryce Pemberton
Chuong Vu
Corin Sadlier
3D Character Animation
Josh Baum
Lawrence Wong
Creative Technology Leads
Charlie Whitney
Kirin Robinson
Creative Technology
Justin Taylor
Richard Eakin